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Ai overviews Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai overviews

Google’s search share dips as SEO spam floods results

Article
Jan 16, 2025

While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

OpenAI to fund four Axios newsrooms in content licensing deal

OpenAI to fund four Axios newsrooms in content licensing deal

Article
Jan 15, 2025

OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher’s material.

Google’s Daily Listen turns search results into personalized AI podcasts

Google’s Daily Listen turns search results into personalized AI podcasts

Article
Jan 13, 2025

“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.

Generative AI for Media Sellers

Generative AI for Media Sellers

Report
Jan 08, 2025

For publishers, genAI is changing everything from search referrals to the way they produce content.

Generative AI Trends to Watch in 2025

Generative AI Trends to Watch in 2025

Report
Jan 07, 2025

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

Yelp uses AI to streamline reviews and compete with Google

Yelp uses AI to streamline reviews and compete with Google

Article
Dec 10, 2024

By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.

OpenAI hires its first-ever CMO, foreshadowing an ad rollout

OpenAI hires its first-ever CMO, foreshadowing an ad rollout

Article
Dec 04, 2024

Who is OpenAI’s new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

Advertising Trends to Watch in 2025

Advertising Trends to Watch in 2025

Report
Nov 20, 2024

EMARKETER analysts highlight four trends that will affect digital advertising in 2025.

Google explores excluding news from search results in the EU

Google explores excluding news from search results in the EU

Article
Nov 15, 2024

The experiment gauges users’ interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search

AI tools add to YouTube’s revenue gains but raise creator concerns

Article
Nov 04, 2024

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

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Google launches ads in AI Overviews, revolutionizing search advertising

Google launches ads in AI Overviews, revolutionizing search advertising

Article
Oct 07, 2024

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

Google’s AI Overviews deliver incomplete answers to some health searches, according to medical experts

Google’s AI Overviews deliver incomplete answers to some health searches, according to medical experts

Article
Sep 27, 2024

Docs deem AI Overviews a risky source of medical information: AI-generated summaries of users’ health searches are imperfect. They’ll need to get better given consumers' many options to obtain health info.

Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Article
Sep 25, 2024

Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.

FTC and DOJ urged to investigate Google’s AI Overviews for anticompetitive effects

FTC and DOJ urged to investigate Google’s AI Overviews for anticompetitive effects

Article
Sep 11, 2024

Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.

Google’s AI Overviews aren’t hurting some publishers’ traffic yet, but they still loom large

Google’s AI Overviews aren’t hurting some publishers’ traffic yet, but they still loom large

Article
Aug 19, 2024

AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.

Generative Search Trends 2024

Generative Search Trends 2024

Report
Jun 26, 2024

The introduction of Google’s AI Overviews has thrust generative search into the mainstream. But Google’s not the only player incorporating generative AI into search functions.

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