Ad market gets a boost: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.

AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.

AI Overviews answer many health questions directly, forcing online health brands to offer expertise and utility that users can’t skip.

YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.

Chatbots now steer patient choice, surfacing providers with rich, accurate site data.

Search profiles open in the US: Google courts top creators with feature profiles in Discover as AI answers dent traffic and ad economics.

HealthlineAI offers pharma marketers a new way to reach high-intent patients. But it must contend with consumers going to general-purpose chatbots for health info.

Amazon's rapid expansion into artificial intelligence, advertising, and supply chain services is prompting analysts to reconsider what kind of company it has become, even as its core retail operations continue to fuel growth across all divisions. "Is Amazon even a retailer anymore?" said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "It started as a bookstore. It turned into a marketplace. Then it became AWS, and then they started selling their fulfillment services, and then advertising, and now they're making AI chips."

AI is reshaping search faster than AI platforms can build their ad offerings, which is why most spending still sits beside AI-generated results. Conversational search ads will grow quickly and chatbot ads will struggle to prove their effectiveness.

AI usage is becoming habitual as a broader range of people adopt AI for a broader set of use cases. Google’s lead in traditional search has given it the platform to take leadership in AI users next year, even as OpenAI still commands deeper engagement.

YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.

B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.

Search as productivity OS: Google turns Search into a coding, agent, and widget hub—keeping users inside its walls, not sending them out.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

Alphabet’s AI stack fuels ad economics: Anthropic’s $200 billion deal boosts Google Cloud, while TPUs and Gemini may lower ad costs.

Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.

Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.

This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.