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Ai in advertising Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai in advertising
Return-to-office measures and adoption of AI are reshaping the workplace

Return-to-office measures and adoption of AI are reshaping the workplace

Article
Dec 20, 2024

RTO policies clashed with remote-work culture as AI-driven layoffs swept through industries, highlighting a shifting balance between workforce stability and technological adaptation.

Global ad spending to hit $1 trillion milestone in 2024, says GroupM forecast

Article
Dec 09, 2024

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

AI-powered analysis finds progress and gaps in ad inclusivity

AI-powered analysis finds progress and gaps in ad inclusivity

Article
Dec 04, 2024

Global ad study shows strides and shortfalls in inclusivity: Brands that fail to embrace inclusion can miss growth opportunities.

OpenAI expands ambitions by targeting Google-dominated search and browser markets

Article
Nov 22, 2024

Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.

How AI voice translation services could disrupt global marketing reach

How AI voice translation services could disrupt global marketing reach

Article
Nov 13, 2024

By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.

Writer’s AI targets marketing copy, blogs, and social posts

Article
Nov 13, 2024

Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.

Amazon’s $110 million AI push: Support for research or strategic play?

Amazon’s $110 million AI push: Support for research or strategic play?

Article
Nov 12, 2024

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Meta-Reuters partnership signals integration of credible news with social media and AI

Article
Oct 28, 2024

By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.

3 key announcements from Meta’s Connect event

3 key announcements from Meta’s Connect event

Article
Sep 25, 2024

From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.

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Google files antitrust complaint against Microsoft over cloud lock-in practices in EU

Article
Sep 25, 2024

A new antitrust complaint targets Microsoft’s migration fees, marking another battlefront for the Big Tech giants.

Ad industry trust in AI climbs to 57%

Ad industry trust in AI climbs to 57%

Article
Sep 13, 2024

Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.

Apple looks to boost App Store ads with AI-powered buying tools

Article
Mar 13, 2024

Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.

The impact of EU’s proposed AI Act on the generative AI and advertising industries

The impact of EU’s proposed AI Act on the generative AI and advertising industries

Article
May 01, 2023

The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.

Agencies and Big Tech are split on generative AI in advertising

Agencies and Big Tech are split on generative AI in advertising

Article
Apr 27, 2023

While Google and Meta race ahead on generative AI, agencies slam the breaks: Major agency BBDO warned employees against using generative AI for client work.

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