In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.

Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.

Weixin users can receive remittances from Tencent’s global partners directly to their wallets.

ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

New games, same ideology: Beijing regulators approved dozens of video games this week. But it may end up benefiting the broader tech sector and economy more than the gaming industry.

China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.

Chinese authorities are reportedly considering roping WeChat Pay into the spin-off, which may further complicate regulatory matters for Tencent.

Tencent reportedly faces a record fine over rule violations; Paytm was allegedly banned from onboarding new users for similar reasons.

Tencent’s WeChat lowered its SMB fees in response to a government directive, and CBDC adoption may complicate business further.

TikTok’s ecommerce priorities are clear with expansion into Southeast Asia: Parent company ByteDance hopes to turn social media users into social commerce adopters.

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

In Southeast Asia, total media ad spending snapped back to pre-pandemic levels in 2021 and will continue rising strongly this year. The growth in digital ad spending, though tamer in 2022, will again outpace that of the overall ad market.