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New York Times Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for New York Times
US Sports Betting 2023

US Sports Betting 2023

Report
Jul 21, 2023

As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.

Publishers are torn on how to monetize newsletters

Publishers are torn on how to monetize newsletters

Article
Nov 07, 2022

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

Retailers take union-busting to new heights

Retailers take union-busting to new heights

Article
Aug 26, 2022

Retailers take aggressive action to stem the tide of unionizations: Starbucks, Amazon, Trader Joe’s, and more are closing stores, delaying negotiations, and pursuing dogged legal action to keep unions from making headway.

NYT tech workers form biggest tech union in US

Article
Mar 07, 2022

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

The Weekly Listen: What to expect from Super Bowl LVI, the price of Prime, and revisiting the mall experience

Audio
Feb 11, 2022

On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.

US Media and Entertainment Digital Ad Spending Forecast 2021

US Media and Entertainment Digital Ad Spending Forecast 2021

Report
Nov 16, 2021

Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.

US Sports Video 2021

US Sports Video 2021

Report
Jun 08, 2021

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

US Podcast Listeners Will Surpass 100 Million This Year

US Podcast Listeners Will Surpass 100 Million This Year

Article
May 28, 2020

The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. We now estimate that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from our previous estimate of 76.4 million.

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Politicians Are Turning to Influencers, Just Like Brands Are

Politicians Are Turning to Influencers, Just Like Brands Are

Article
Feb 26, 2020

As the 2020 presidential race continues, some candidates are turning to social media influencers to spread their messages and garner support for their campaigns. It was reported that former New York City mayor Michael Bloomberg recently partnered with popular Instagram accounts to create meme content for promoting his candidacy, called the Meme 2020 project.

How Publishers Are Responding to Ad Blocking

How Publishers Are Responding to Ad Blocking

Article
Sep 30, 2019

Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Article
Apr 07, 2019

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

Policing Video Content on YouTube, Facebook and Twitter

Policing Video Content on YouTube, Facebook and Twitter

Report
Jun 26, 2018

YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.

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