Report Snapshot

Since the US Supreme Court legalized sports gambling, 34 states have passed legislation enabling some form of betting, and more will do so soon. Consumers are spending billions of dollars betting on sports via digital platforms, and sportsbooks, media companies, and other participants in the ecosystem are raking in the revenues. If current success in the industry holds up, marketers stand to win big on this growing audience.

Key Question: How much sports betting revenue is produced in the US, and what is the outlook for the industry?

KEY STAT: Although sports betting isn’t expected to be legalized in the most populous states any time soon, the 34 states that allow it have generated revenues in the tens of billions, with double-digit percentage growth every year through at least 2025.