CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

CTV inventory has surged, but the linear TV ad market remains much larger.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

The traditional TV bundle will further decay as more live sports embrace streaming.

Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

Connected TV ad spending continues to expand substantially.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.