Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Feb 6, 2026

Brands are cramming more celebrities into their Super Bowl spots

Article |
 Feb 6, 2026

What gives a Super Bowl ad shelf life in 2026

Article |
 Feb 6, 2026

From pre-game to after party: How brands can win Super Bowl weekend

Article |
 Feb 6, 2026

Experian to buy OwnUp to bulk up its shopping platform for financial products

Article |
 Feb 6, 2026

Bolt adds stock and ETF investing but is a far cry from PayPal’s scope

Article |
 Feb 6, 2026

Santander plans to acquire Webster Bank for $12.2 billion

Article |
 Feb 6, 2026

FAQ on millennials: How brands can reach this generation in 2026

Article |
 Feb 6, 2026

EU regulators target TikTok’s ‘addictive’ design, threatening changes to core engagement features

Article |
 Feb 6, 2026

Consumers distrust top search results, complicating visibility

Article |
 Feb 6, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Digital Video Forecast and Trends Q3 2023

Strikes Shut Hollywood Down, Streamers Raise Prices to Push Ads, and Ad Prices Coalesce

Report by Ross Benes  |  Sep 26, 2023
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Streaming ad price outliers regress to the mean.
Netflix expands its advertising audience.
Seeking profitability, streamers increase subscription prices.
Hollywood strikes crimp content production.
Upfront TV prices decline amid a soft market.
What’s coming in Q4 2023?
Sources
Media Gallery
About This Report
Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Topics
Digital Video
US
Table of Contents
Executive Summary
Streaming ad price outliers regress to the mean.
Netflix expands its advertising audience.
Seeking profitability, streamers increase subscription prices.
Hollywood strikes crimp content production.
Upfront TV prices decline amid a soft market.
What’s coming in Q4 2023?
Sources
Media Gallery

Strikes shut down Hollywood and streaming services across the board raised prices this quarter to push users to more lucrative ad-supported tiers. Meanwhile, streaming ad prices coalesced around $30 to $40 costs per thousand (CPMs), and Netflix reworked its ad sales partnership.

Key Question: What forecasts, data, and trends emerged about video and TV in Q3 2023?

KEY STAT: We forecast Netflix’s average US CPM will be $47 in Q4 2023.

authors

Ross Benes

Contributors

Oscar Bruce Jr.
Senior Forecasting Analyst
Paul Verna
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.