Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Disney+ Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Disney+

Streaming services descend on India, but success isn’t a guarantee

Article
Dec 15, 2021

Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.

Generation Z in Canada 2021

Generation Z in Canada 2021

Report
Dec 03, 2021

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

The Weekly Listen: Can ride-sharing survive, living with less, and a Thanksgiving quiz

Audio
Nov 23, 2021

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?

Disney+ slows down, HBO Max approaches a milestone, and can Peacock compete?

Audio
Nov 17, 2021

On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Q3 2021 Digital Video Trends

Q3 2021 Digital Video Trends

Report
Oct 12, 2021

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

AVOD's rapid emergence, reducing churn, and Disney+ with ads?

AVOD's rapid emergence, reducing churn, and Disney+ with ads?

Audio
Oct 07, 2021

On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Netflix takes the CTV crown in the US streaming wars

Netflix takes the CTV crown in the US streaming wars

Article
Oct 01, 2021

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

Canada Digital Video 2021

Canada Digital Video 2021

Report
Sep 30, 2021

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

“Shang-Chi” marks a new moviegoing normal

Article
Sep 08, 2021

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

TV’s crucial fall season will struggle to overcome changing viewing habits

Article
Sep 07, 2021

The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+

Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+

Audio
Sep 07, 2021

On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

Audio
Jul 23, 2021

On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

Facebook's virtual reality ads, streaming vs. cable, and ads on Disney+ and Netflix

Facebook's virtual reality ads, streaming vs. cable, and ads on Disney+ and Netflix

Audio
Jul 08, 2021

On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.

Q2 2021 Digital Video Trends

Q2 2021 Digital Video Trends

Report
Jun 24, 2021

Advertisers are increasing their upfront commitments, particularly for connected TV.

Roku kicks off branded content offerings with new TV show

Article
Jun 04, 2021

“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.

Canada Time Spent with Media 2021

Canada Time Spent with Media 2021

Report
May 27, 2021

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

US Time Spent with Media 2021

US Time Spent with Media 2021

Report
May 27, 2021

This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.

Video streaming earnings, a WarnerMedia-Discovery merger, and new NBCUniversal ad formats

Video streaming earnings, a WarnerMedia-Discovery merger, and new NBCUniversal ad formats

Audio
May 20, 2021

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Amazon’s MGM acquisition could give it a watch-time boost

Article
May 19, 2021

Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.

Q1 2021 Digital Video Trends

Q1 2021 Digital Video Trends

Report
Mar 29, 2021

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or