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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon muscles in on Temu’s and Shein’s turf

Amazon muscles in on Temu’s and Shein’s turf

Article
Jun 26, 2024

Amazon to launch budget marketplace to compete with Temu, Shein: The retailer is copying their playbook—complete with cheap products and longer delivery times—to stay ahead in the ecommerce race.

Reimagining Retail: The Unofficial Most Interesting Retailers List (June)

Audio
Jun 26, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Ad executives cite low demand for Netflix ad space

Article
Jun 24, 2024

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Walmart is strengthening its No. 2 position in retail media search behind Amazon

Walmart is strengthening its No. 2 position in retail media search behind Amazon

Article
Jun 24, 2024

Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.

Generative AI Chatbots in Retail

Generative AI Chatbots in Retail

Report
Jun 21, 2024

Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.

Retailers large and small struggle to combat the growing threat of counterfeit goods

Article
Jun 21, 2024

68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.

6 very specific predictions for the rest of 2024: Streaming deals, standardization, Starbucks, and more

Article
Jun 20, 2024

The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.

Amazon launches Ad Relevance, its own post-cookie solution

Amazon launches Ad Relevance, its own post-cookie solution

Article
Jun 20, 2024

Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.

Digital Video Forecast and Trends Q2 2024

Digital Video Forecast and Trends Q2 2024

Report
Jun 18, 2024

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Latin America Retail Media Trends 2024

Latin America Retail Media Trends 2024

Report
Jun 18, 2024

Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

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Infopack: The Ecommerce Experience 2024

Infopack: The Ecommerce Experience 2024

Report
Jun 17, 2024

Brands and retailers need to understand what customers expect from the ecommerce experience—and how to deliver on it. This infopack provides the most relevant information to help you navigate the opportunities in ecommerce.

Retail Media Search Forecast and Trends 2024

Retail Media Search Forecast and Trends 2024

Report
Jun 17, 2024

Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers’ search ad offerings.

Amazon Prime Video ad launch forced Netflix to lower CPMs

Amazon Prime Video ad launch forced Netflix to lower CPMs

Article
Jun 14, 2024

How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

The biggest challenges facing retail media right now

Article
Jun 10, 2024

Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.

UK Last-Mile Delivery 2024

UK Last-Mile Delivery 2024

Report
Jun 10, 2024

The challenges in last-mile delivery have intensified. To meet consumer expectations while maintaining margins, UK retailers need to innovate by embracing technology and establishing partnerships.

5 key stats showing what customers value in 2024

Article
Jun 06, 2024

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

FAQ on Free Ad-Supported Streaming TV (FAST)

FAQ on Free Ad-Supported Streaming TV (FAST)

Report
Jun 06, 2024

Catch up on how FAST services are shaking up TV advertising.

Reimagining Retail: The Unofficial Most Interesting Retailers List (May)

Audio
May 29, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

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