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Twitch on Pace to Surpass 40 Million Viewers by 2021

February 20, 2020 (New York, NY) –For the first time, eMarketer is estimating the number of people who watch Twitch on a regular basis in its latest forecast.  Twitch hosts streaming video content primarily related to video games, including live-streamed broadcasts. eMarketer estimates that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020*, meaning the video streaming platform will reach 15.5% of US digital video viewers this year.
“Twitch is by far the largest platform for streaming video game content, well ahead of YouTube, Mixer and Facebook Gaming,” said eMarketer forecasting analyst Peter Vahle. “As the pioneer in this space, Twitch has built a loyal and engaged audience by allowing viewers to directly interact with their favorite streamers.”

 

Twitch will once again experience double-digit growth year over year, growing by 14.3% from 2019. But growth will slow, as Twitch loses share to competitors like YouTube, Mixer and Facebook Gaming.

 

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“Twitch, which is owned by Amazon, hosts streaming video content primarily focused on video games, including live streamed broadcasts. (live and non-live content) is now too big for the internet giants to ignore,” Vahle said. “The big platforms, owned by the likes of Facebook, Google and Microsoft, are competing to sign big deals with popular streamers and esports leagues. Twitch will have to find ways to encourage streamers (and viewers and advertisers) to stay on its platform now that other attractive options exist.”

 

At its current pace, Twitch will surpass 40 million US users by the end of 2021.

 

“One way Twitch can continue to grow its platform is through nongaming content, which began driving significant traffic in 2019,” he said. “Its platform is designed for live streaming video and streamer/viewer interaction; these features are certainly intriguing to content creators outside of gaming.”

 

 

* We define Twitch viewers as internet users of any age who watch Twitch content on any device at least once per month.

 

Methodology

eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

 

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

Posted on February 20, 2020.