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Video view-through rate (VTR) is the percentage of measured video ad impressions that result in a completed video view, calculated by dividing completed views by total measured impressions and multiplying by 100.

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Updated: Q2 2026

Qortex

Qortex is an AI-powered video intelligence platform, helping advertisers, publishers, and platforms analyze video content, uncover audience and performance insights, and optimize advertising and media decisions.

Updated: Q2 2026

Qortex

Qortex's data is sourced from the analysis of more than 10 million videos across devices, content genres, and industries, combined with more than 5 billion consumer interactions with video content.

Updated: Q2 2026

Qortex

Data represents activity among Qortex clients, broader industry metrics may vary. Video view-through rate (VTR) is the percentage of measured video ad impressions that result in a completed video view, calculated by dividing completed views by total measured impressions and multiplying by 100.

Updated: Q2 2026

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Video View-Through Rate (VTR)

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