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Industry KPI Results
> Video Ad CPM

Video Ad CPM

Video ad CPM is the average cost per thousand impressions for video ads, indicating the cost to reach viewers with video content.

By Industry and Country
BIScience
Source
Methodology
Notes
Updated: Q4 2024
BIScience
BIScience is a digital intelligence platform providing cross-channel ad analytics, consumer insights, and market benchmarking.
Updated: Q4 2024
BIScience
Data is collected and analyzed quarterly by BIScience from human and virtual panels with a focus on ad costs, impressions, and CPM for ad-selling platforms such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels.
Updated: Q4 2024
BIScience
Data represents activity among BIScience clients, broader industry metrics may vary. Video ad CPM is the average cost per thousand impressions for video ads, indicating the cost to reach viewers with video content.
Updated: Q4 2024
BIScience
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