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EMARKETER
Industry KPI Results
> Units Per Transaction

Units Per Transaction

Units per transaction is purchased quantities divided by total purchases.

By Region
By Device
By Industry
Dynamic Yield
Source
Methodology
Notes
Updated: Mar-25
Dynamic Yield is a recommendation and automated conversion optimization platform for media and ecommerce companies.
Updated: Mar-25
Data is from the monthly XP2 by Dynamic Yield Ecommerce Statistics and Benchmarks. 200+ million unique users across 300 million anonymized sessions were collected and analyzed from desktop, mobile, and tablet interactions.
Updated: Mar-25
Data represents activity among Dynamic Yield clients, broader industry metrics may vary. Conversion rate is calculated by sessions with a purchase divided by total sessions.
Updated: Mar-25
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