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Samba’s viewership data is derived by its proprietary Automatic Content Recognition (ACR) technology from tens of millions of voluntarily participating Smart TVs. Integrated at the chipset level across 24 leading Smart TV models sold in over 100 countries worldwide, Samba TV's ACR captures content displayed on the TV screen, regardless of source.

Updated: Sep-26

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Data represents activity across the Samba platform, broader industry metrics may vary. TV ad frequency represents the average number of times a particular TV ad is viewed by the same individual or household within a specified time frame.

Updated: Sep-26

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