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EMARKETER
Industry KPI Results
> Traffic Share

Traffic Share

Traffic is total number of shopper devices by industry and region.

By Device and Industry
By Device and Region
By Device
By Industry and Country
By Device and Source
Salesforce
Contentsquare
Source
Methodology
Notes
Updated: Q3 2024
Salesforce is a cloud computing and CRM company
Updated: Q3 2024
Data is from the July 2024 Salesforce Commerce Cloud report "Q2 2024 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
Updated: Q3 2024
Data represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary. Cart abandonment rate is the percentage of baskets created that did not result in a completed order.
Updated: Q3 2024
Source
Methodology
Notes
Updated: 2023
Contentsquare is a UX analytics solution.
Updated: 2023
Data is from the February 2024 Contentsquare report "2024 Digital Experience Benchmark." 43+ billion anonymized individual user sessions worldwide were collected and analyzed from desktop, mobile, tablet, and mobile app interactions and sessions across 3,590+ websites from 10 industries during January 1-December 31, 2023. Contentsquare is an analytics platform.
Updated: 2023
Data represents activity among Contentsquare clients, broader industry metrics may vary. Traffic share is the total number of shopper share by device and industry. Additional note: Consumer electronics includes consumer electronics; and computers retail. Fashion includes apparel; and accessories retail. Grocery includes grocery retail. Health & beauty includes cosmetics; beauty supply and personal care products; vitamins; and supplements and health stores. Home goods and furnishings includes office products; retail and distribution; home improvement and hardware retail; and furniture. Luxury includes textiles and apparel; jewelry and watch retail; and watch and jewelry.
Updated: 2023
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