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Industry KPI Results
> TikTok Average Retention Rate

TikTok Average Retention Rate

TikTok average retention rate is the average percentage of this TikTok video an audience watched.

By Account Size and Industry
Dash Social
Source
Methodology
Notes
Updated: Q1 2025
Dash Social
Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results.
Updated: Q1 2025
Dash Social
Data is collected and analyzed quarterly by Dash Social, including posts from national and international companies across major social media platforms, including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies) to ensure a comprehensive and representative sample. The data includes content posted from October 1, 2023, to December 31, 2023. Only accounts with at least 1,000 followers were considered. Benchmarks were established by calculating the average performance of each brand, providing breakdowns by follower grouping as well as industry. Sample size among platforms, industries and follower buckets may vary.
Updated: Q1 2025
Dash Social
Data represents activity among Dash Social clients, broader industry metrics may vary. Facebook average posts per week are the amount of posts on a Facebook page per week.
Updated: Q1 2025
Dash Social
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