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Industry KPI Results
> Social Media Cost Per Click (CPC)

Social Media Cost Per Click (CPC)

Ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their social ad in the period.

Forecast
EMARKETER
Source
Methodology
Notes
Updated: Q2 2026
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2026
Estimates are based on the analysis of various elements related to the digital advertising market, including macro-level economic conditions, historical performance trends across formats and channels, historical relationships between impressions and clicks, reported performance metrics from major ad publishers, estimates from other research firms, first-party benchmark data, consumer media consumption trends, device usage patterns, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Updated: Q2 2026
Ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their social ad in the period.
Updated: Q2 2026
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