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Industry KPI Results
> Social Ad Spend

Social Ad Spend

Social ad spend is the total amount spent on running social ad campaigns.

By Country and Platform
BIScience
Source
Methodology
Notes
Updated: Q4 2024
BIScience
BIScience is a digital intelligence platform providing cross-channel ad analytics, consumer insights, and market benchmarking.
Updated: Q4 2024
BIScience
Data is collected and analyzed quarterly by BIScience from human and virtual panels with a focus on ad costs, impressions, and CPM for ad-selling platforms such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels.
Updated: Q4 2024
BIScience
Data represents activity among BIScience clients, broader industry metrics may vary. Social ad spend is the total amount spent on running social ad campaigns.
Updated: Q4 2024
BIScience
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