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EMARKETER
Industry KPI Results
> SMS Conversion Rates

SMS Conversion Rates

SMS conversion rate is calculated by dividing total orders by total SMS sent.

Overall
Omnisend
Source
Methodology
Notes
Updated: 2024
Omnisend is an ecommerce marketing automation platform.
Updated: 2024
Data is from the February 2023 "Email, SMS, and Push Messaging Statistics for Ecommerce in 2023" report. Data is based on over 17 billion emails, 107 million SMS, and 207 million web push messages worldwide sent from the Omnisend marketing platform from 2019 thru 2022.
Updated: 2024
Data represents activity tracked by Omnisend, broader industry metrics may vary. SMS conversion rate is calculated by dividing total orders by total SMS sent.
Updated: 2024
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