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EMARKETER
Industry KPI Results
> Paid Search Ad CPC Growth

Paid Search Ad CPC Growth

Paid Search Ad CPC Growth is the % change in retail media ad clicks volume vs. prior year

Forecast
By Industry and Country
By Platform
EMARKETER
Source
Methodology
Notes
Updated: Q1 2023
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q1 2023
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Updated: Q1 2023
Average search ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their search ad in the period.
Updated: Q1 2023
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