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EMARKETER
Industry KPI Results
> Organic Installs

Organic Installs

Organic installs are app downloads that occur without any direct effort by a marketer to acquire users via paid or owned media campaigns.

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Apr-24
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Apr-24
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Apr-24
AppsFlyer
The average number of organic app installs per app for which no marketing source was found. An organic install refers to an app download that occurred without any direct effort by a marketer to acquire users via paid or owned media campaigns.
Updated: Apr-24
AppsFlyer
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