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AdScale’s data is sourced from 1,071 US ecommerce brands across 15 verticals, collected and analyzed for 2025. The data set focuses on eight key ecommerce and advertising performance metrics, offering insights into business trends and paid media effectiveness. It includes direct-to-consumer brands selling through their own websites (excluding marketplace sellers), and represents mid-market ecommerce businesses. Brands are categorized by revenues: startups (up to $100,000), small businesses ($100,000–$1 million), emerging ($1 million–$10 million), and established ($10 million–$50 million). To ensure accuracy, stores with fewer than 50 monthly orders were excluded. Business data was collected directly from ecommerce stores, while advertising data was sourced from Google and Meta ad accounts. This provides a comprehensive view of digital ad performance.

Updated: Q3 2025

AdScale

Data represents activity among AdScale clients, broader industry metrics may vary.

Updated: Q3 2025

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