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EMARKETER
Industry KPI Results
> Non-Organic Installs

Non-Organic Installs

Non-organic installs are the average number of non-organic (marketing-driven) app installs per app.

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Apr-24
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Apr-24
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Apr-24
AppsFlyer
The average number of non-organic (marketing-driven) app installs per app; among apps with a minimum threshold of 30,000 non-organic installs in the quarter and country in question. A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).
Updated: Apr-24
AppsFlyer
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