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Mobile App Ad Spend Growth is the percentage change in mobile app advertising spend from one quarter to the previous quarter, based on ad network-reported spend.

By Platform and Industry

Singular

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Methodology

Notes

Updated: Q1 2026

Singular

Singular is a marketing analytics and attribution platform, helping businesses unify marketing data, measure campaign performance and ROI, and optimize growth across channels, devices, and customer touchpoints.

Updated: Q1 2026

Singular

Singular’s quarterly trends report is based on data analysis of its mobile marketing platform, including billions of dollars in ad spend, trillions of impressions, billions of installs, and tens of billions of clicks from apps actively spending on user acquisition. Data is collected from partner ad networks and media sources through Singular connectors, including APIs, secure file transfer protocol (SFTP), and file-based ingestion. It’s then combined with attribution-tracker, revenue, event, and SKAdNetwork data. Singular standardizes and reconciles partner fields across OS, region, vertical, genre, and network.

Updated: Q1 2026

Singular

Data represents activity among Singular clients, broader industry metrics may vary. Mobile App Ad Spend Growth is the percentage change in mobile app advertising spend from one quarter to the previous quarter, based on ad network-reported spend.

Updated: Q1 2026

Singular

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