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Learn More → > Meta Ad Cost Per Impression (CPM)
Meta Ad Cost Per Impression (CPM)
Average Meta ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of its ads.
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Methodology
Notes
Updated: Q2 2026
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2026Estimates are based on the analysis of various elements related to the digital advertising market, including macro-level economic conditions, historical performance trends across formats and channels, historical relationships between impressions and clicks, reported performance metrics from major ad publishers, estimates from other research firms, first-party benchmark data, consumer media consumption trends, device usage patterns, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Updated: Q2 2026Average Meta ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of its ads.
Updated: Q2 2026
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