Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Median Monthly Social Ad CPC

Median monthly ad CPC (cost per click) is calculated as median monthly ad account CPC

Source
Methodology
Notes
Updated: Q1 2025
Emplifi is a customer exprience platform that provides marketing and commerce insights.
Updated: Q1 2025
Quarterly data presented reflects Emplifi's database starting with the beginning of the previous quarter through the end of the previous quarter. The data is pulled only once and is not updated between releases.
Updated: Q1 2025
Median monthly social ad CPC is calculated as median monthly ad account CPC. Per each account we look at “total spend value/total (all) clicks” and from all of these ad accounts in one category, we calculate median value. All values are in USD.
Updated: Q1 2025
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry