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EMARKETER
Industry KPI Results
> Display Ad Spend Growth

Display Ad Spend Growth

Display ad spend growth is calculated based on the sum for each in the respective time periods.

By Platform
By Country
By Device
By Industry
Tinuiti
Source
Methodology
Notes
Updated: Q4 2024
Tinuiti is a digital marketing agency.
Updated: Q4 2024
Data is from the quarterly Tinuiti "Google Ads Benchmark Report," "Facebook Ads Benchmark Report," and "Amazon Ads Benchmark Report." Data is based on anonymized performance data from Google, Amazon, and Facebook programs under Tinuiti management, with annual digital ad spending under management totaling over $3 billion. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Unless otherwise noted, all figures are based on same-client growth. The trends and figures included are not meant to represent the official performance of Google, Facebook, and Amazon advertising or the experiences of every Google, Facebook, and Amazon advertiser.
Updated: Q4 2024
Data represents anonymized performance data under Tinuiti management; figures are not meant to represent the official performance of each company's advertising or the experiences of every advertiser. Percent change observed across the sample studied. For metrics like spend and clicks, this would be calculated based on the sum of those metrics for each time period, while CPC/CPM would be percent change in the sum of spend divided by clicks/impressions for each time period.
Updated: Q4 2024
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