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Data is from the quarterly Tinuiti "Digital Ads Benchmark," which is based on anonymized performance data from advertising programs under Tinuiti management, with annual digital ad spend under management totaling over $4 billion. Samples are restricted to programs that remained active and maintained a consistent strategy over the time periods studied. Unless otherwise noted, all figures are based on same-client growth and primarily reflect US advertising activity, excluding agency fees, production costs, or other nonmedia expenses. The trends and figures included are not meant to represent the official performance of any advertising platform or the experience of every advertiser.

Updated: Q2 2026

Data represents activity among Tinuiti clients, broader industry metrics may vary. Display ad CPM (cost per thousand impressions) is the percent change in the sum of spend divided by impressions for each time period.

Updated: Q2 2026

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