Click-through Rate (CTR)

Click-through rate (CTR) is the percentage of ad impressions that result in a click.

Source
Methodology
Notes
Updated: Q2 2026
MindgruveMacarta
MindgruveMacarta is an ecommerce marketplace consultancy.
Updated: Q2 2026
MindgruveMacarta
Data is from MindgruveMacarta’s 2026 quarterly dataset and is based on an analysis of US advertising activity across Google, Bing, Meta, LinkedIn, TikTok and Pinterest. Data aggregation was facilitated through the platforms’ APIs. Data for this dataset was acquired June 30, 2026.
Updated: Q2 2026
MindgruveMacarta
Data represents activity among Macarta clients, broader industry metrics may vary. Click-through rate (CTR) is the percentage of ad impressions that result in a click.
Updated: Q2 2026
MindgruveMacarta
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