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Industry KPI Results
> Average Transactions Per User

Average Transactions Per User

Transactions per user is total purchases divided by unique users.

By Region
By Device
By Industry
Dynamic Yield
Source
Methodology
Notes
Updated: Mar-25
Dynamic Yield is a recommendation and automated conversion optimization platform for media and ecommerce companies.
Updated: Mar-25
Data is from the monthly XP2 by Dynamic Yield Ecommerce Statistics and Benchmarks. 200+ million unique users across 300 million anonymized sessions were collected and analyzed from desktop, mobile, and tablet interactions.
Updated: Mar-25
Data represents activity among Dynamic Yield clients, broader industry metrics may vary. Average order value is calculated by revenues divided by total purchases.
Updated: Mar-25
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