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Industry KPI Results
> Average Podcast and Simulcast Advertiser Renewal Rate

Average Podcast and Simulcast Advertiser Renewal Rate

The percentage of direct response advertisers that advertised on a podcast for at least three months

By Campaign Objective
Magellan AI
Source
Methodology
Notes
Updated: Q1 2025
Magellan AI
Magellan AI is a podcast advertising and analytics platform.
Updated: Q1 2025
Magellan AI
Magellan AI's methodology encompasses a vast dataset spanning 50,000+ popular podcasts across five advertising markets, including the United States, Canada, Australia, Germany, and the United Kingdom, covering three languages (English, Spanish, and German). For the Q1 2024 report, Magellan AI analyzed over 109,000 episodes, accounting for dynamic insertion by sampling multiple copies of specific episodes. Magellan AI employed an AI model that factors in ad count, ad load variation, download estimates, CPM data, ad type, and campaign objectives (direct response or brand awareness/tune-in). Exclusions were made for podcasts advertising on other podcasts, except where noted.
Updated: Q1 2025
Magellan AI
Data represents activity among Magellan AI clients, broader industry metrics may vary. The costs incurred by new brand advertisers for the relevant ad type.
Updated: Q1 2025
Magellan AI
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