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Industry KPI Results
> Audience Share of Targeted Campaigns

Audience Share of Targeted Campaigns

Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.

Overall
FreeWheel
Source
Methodology
Notes
Updated: H1 2026
FreeWheel is a video ad platform and marketplace.
Updated: H1 2026
Data is from the September 2026 FreeWheel "Video Monetization Report H1 2026." Data is based on tens of billions of video starts via the FreeWheel platform on desktop, OTT device, set-top box video-on-demand (VOD), smartphone, and tablet (including via app and browser) in Europe and the US during H1 2026. The data represents only professional, rights-managed video content from FreeWheel's customers. FreeWheel works with digital pure-play publishers (e.g., Hulu, Netflix, YouTube), digital video content publishers (e.g., broadcasters, cable networks, cable and satellite operators), and linear TV media owners.
Updated: H1 2026
Data represents activity among FreeWheel clients, broader industry metrics may vary. Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.
Updated: H1 2026
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