ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Marketers are putting guardrails before growth on AI agents

Article |
 Jan 29, 2026

Instagram tops social shopping choices for US adults

Article |
 Jan 28, 2026

Brands ramp up wellness offerings as consumers plan to spend more in the new year

Article |
 Jan 28, 2026

Banks’ AI problems are much bigger than Bank of America's leaked email suggests

Article |
 Jan 28, 2026

Banks struggle to react as Ripple’s trust charter is conditionally approved

Article |
 Jan 28, 2026

Gen Z homeownership lags as costs keep it out of reach

Article |
 Jan 28, 2026

Threads is growing, but marketers aren’t yet convinced it can move the needle

Article |
 Jan 28, 2026

FAQ on credit cards: Payment networks, generational shifts, and the rise of financial media in 2026

Article |
 Jan 28, 2026

IAB sees US ad spend growth accelerate as AI reshapes performance marketing

Article |
 Jan 28, 2026

Ebay joins Amazon in tightening control over AI shopping agents

Article |
 Jan 28, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Industry KPI Results
> Ad Supported Video on Demand (AVOD) Ad Load (US)

Ad Supported Video on Demand (AVOD) Ad Load (US)

Ad load is the share of advertising expressed as the number of commercial minutes per hour of program content.

By Platform
EMARKETER
Source
Methodology
Notes
Updated: 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: 2025
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and Insider Intelligence interviews with executives at ad agencies, brands, media publishers, and other industry leaders. Netflix user forecast is based on the analysis of survey and traffic data from research firms and regulatory agencies; Netflix company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Updated: 2025
Ad-supported video on demand (AVOD) Ad load is the share of advertising within an ad-supported video on demand (AVOD) platform, expressed as the number of commercial minutes per hour of program content.
Updated: 2025
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More