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Source & Notes
Data Table
Source: EMARKETER ForecastOctober 2025 
Note: ages 18+; individuals who have purchased prescription medicine online at least once during the calendar year from companies that dispense or sell medicines directly to patients via home delivery or in-store pickup
Additional Note:  Individuals who pay in-store, such as at the checkout counter, are excluded. Online pharmacies include chain pharmacies with online operations (e.g., CVS, Walgreens), brick-and-mortar pharmacies with an online presence (e.g., independent or local pharmacies that offer a website or app), and pharmacies that operate exclusively online (e.g., Capsule, PillPack from Amazon Pharmacy). Prescription medicines bought directly from pharma companies, which sometimes dispense medicines via third-party vendors (e.g., Novartis Connect, TrumpRx), are included.
Methodology: Estimates are based on various elements related to the outpatient services sector of the healthcare industry; including analysis of survey data from research firms and regulatory agencies; consumer healthcare indicators; historical trends; company-specific data; and demographic and socioeconomic factors.
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