Source: EMARKETER Forecast, June 2025 - February 2025
Note: ages 18+; individuals who watch videos or stream TV via app or website at least once per month on a free-to-access ad-supported platform that primarily offers professionally produced content; includes all time spent watching video on FAST platforms via any device; examples include Pluto TV, The Roku Channel, and Tubi; excludes all subscription OTT services, Twitch, and YouTube; includes time spent watching ad-supported video-on-demand (AVOD) on FAST platforms
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.