Source: EMARKETER Forecast, September 2026 - October 2026
Note: individuals of any age who watch ad-supported videos via app or website at least once per month on free ad-supported streaming TV (FAST) services (e.g., Pluto TV, The Roku Channel, Tubi) and not on the ad-supported plans of subscription OTT services (e.g., Amazon Prime Video, Disney+, Netflix)
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.