Products

Note: ages 18+; individuals who have used their account in a fully autonomous vehicle used as part of a commercial online- or app-based transportation service (e.g., Cruise, Waymo) at least once during the calendar year

Additional Note: Includes vehicles with autonomous driving capabilities of Level 4 or Level 5, per SAE International scale, including those only able to operate within specified geofenced area; excludes any vehicles that operate along set routes.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Shoppers do their homework before heading to stores

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Apparel winners and losers in 2025

The big answers: EMARKETER Daily quiz

Gen Zers, Millennials consider beauty products essential

No click, no problem: How retailers can succeed in a zero-click world

Sports and news shift to streaming as linear TV faces tipping point

Revolut takes big step toward expanding in the US

Neurologists think in terms of drug categories, not product names

Citi Wealth’s two new AI tools can supercharge client communications

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries