Source: EMARKETER Forecast, April 2023 - October 2023
Note: represents the total value of online transactions made by using Wix Payments; includes retail and B2B sales
Additional Note: A digital commerce platform is a comprehensive software that enables businesses to build digital storefronts and facilitates online transactions. Capabilities include the creation and design of web storefronts, management of product catalogs, support for inventory management, shopping cart and checkout features, customer account management, and data analytics. A digital commerce platform can support application programming interfaces (APIs) and connect to third-party apps through a self-service portal. Examples include Adobe Commerce, BigCommerce, Salesforce B2C Commerce, Shopify, Wix, and WooCommerce.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.