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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
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Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Tiktok Users, by Generation
Source: EMARKETER Forecast, May 2025 - May 2025
Note: internet users of any age who access their TikTok account via any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1965
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.