Source: EMARKETER Forecast, December 2023 - June 2024
Note: paid digital subscriptions for online news content from legacy print news providers; excludes simultaneous subscriptions to traditional print newspapers and subscriptions to podcasts from news providers; includes business-to-business subscriptions; multiple users on one subscription count as a single subscription
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.