Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →TV is a major driver of holiday gift inspiration
Article |
Aug 18, 2025
Pricing mismatches and execution missteps erode shoppers’ trust in grocers
Article |
Aug 17, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 15, 2025
Gen X leads global consumer spending in 2025
Article |
Aug 15, 2025
ChatGPT’s web traffic nearly tripled in a year
Article |
Aug 15, 2025
Streaming Upfront growth usurps primetime TV, and there’s no going back
Article |
Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
Article |
Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
Article |
Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
Article |
Aug 15, 2025
How agentic AI can help banks prevent financial crime
Article |
Aug 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Walmart Inc. Retail Ecommerce Sales Penetration, by Product Category: % of Total Retail Ecommerce Sales
Ad Revenue
by Format
Ecommerce Channel, by Format
by Product Category
1st/3rd Party Sales
Membership Fee Revenues
Households
Users
Source: EMARKETER Forecast, May 2025 - March 2025
Note: represents the gross value of products or services sold on walmart.com and samsclub.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: Apparel, footwear, & accessories includes menswear, womenswear, kidswear, footwear, & accessories such as jewelry, sunglasses, and belts. Food and beverage includes packaged foods, fresh foods, and beverages. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.