Source: EMARKETER Forecast, May 2025 - July 2024
Note: represents the gross sales of products made through walmart.com and samsclub.com (browser or app), regardless of the method of payment or fulfillment, where Walmart Inc. is the merchant of record that assumes the legal ownership of inventory prior to changing hands with the customer; excludes marketplace sales
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.