Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →In-store ads spark curiosity—and if done right, conversion
Article |
Jul 21, 2025
Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
Article |
Jul 18, 2025
How AI could reshape the future of advertising agencies
Article |
Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
Article |
Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
Article |
Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
Article |
Jul 18, 2025
How consumer behavior is evolving for the holidays in 2025
Article |
Jul 18, 2025
Budgeting tools could be surprisingly strong Gen Z acquisition tactic
Article |
Jul 18, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Walmart+ Users
Ad Revenue
by Format
Ecommerce Channel, by Format
by Product Category
1st/3rd Party Sales
Membership Fee Revenues
Households
Users
Source: EMARKETER Forecast, May 2025 - June 2024
Note: ages 18+; individuals who have a Walmart+ account and sign in at least once during the calendar year
Additional Note: The user does not need to be the primary account holder.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.