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Events
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See All Topics →Latest Articles
Explore our Research →TV is a major driver of holiday gift inspiration
Article |
Aug 18, 2025
Pricing mismatches and execution missteps erode shoppers’ trust in grocers
Article |
Aug 17, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 15, 2025
Gen X leads global consumer spending in 2025
Article |
Aug 15, 2025
ChatGPT’s web traffic nearly tripled in a year
Article |
Aug 15, 2025
Streaming Upfront growth usurps primetime TV, and there’s no going back
Article |
Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
Article |
Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
Article |
Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
Article |
Aug 15, 2025
How agentic AI can help banks prevent financial crime
Article |
Aug 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Walmart+ Households
Ad Revenue
by Format
Ecommerce Channel, by Format
by Product Category
1st/3rd Party Sales
Membership Fee Revenues
Households
Users
Source: EMARKETER Forecast, May 2025 - June 2024
Note: households with a membership to Walmart+, where at least one person of any age accesses the account at least once during the calendar year
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.