Products

Note: includes products or services purchased via physical channels (e.g., stores, informercials, printed catalogs, vending machines); excludes products or services ordered using the internet; sales are for the period in Q3 before the start of school each year among households with a child under 18 present; includes apparel, footwear, & accessories, office equipment and supplies, and computers and consumer electronics

Additional Note: EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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