Events & Resources
Events
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Learn More →Topics
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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
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Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
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Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
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Oct 10, 2025
Consumers get a head start on holiday shopping
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Oct 9, 2025
How Coach is brewing up experiences
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Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
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Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
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Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
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Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
Article |
Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Digital Pay TV Live Sports Viewers
Subscription Revenue
by Service Provider
Source: EMARKETER Forecast, September 2025 - September 2025
Note: individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport on Digital pay TV platforms; excludes highlight viewing and viewing of nonlive content; excludes esports; excludes Olympics content
Additional Note: Digital pay TV stands for virtual multichannel video programming distributor
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.