Source & Notes
Data Table
Source: EMARKETER ForecastMay 2026 
Note: includes advertising related to federal, state, or local politics, including elections and lobbying activities; includes advertising directly related to legislative and regulatory issues
Additional Note: Converged TV ad spending includes linear TV and connected TV video ad spending; includes live broadcasts and time-shifted viewing (e.g., DVR playback, authenticated replays).
Methodology: 
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