Source & Notes
Data Table
Source: EMARKETER ForecastJune 2026 
Note: includes TV and connected TV (CTV) advertising related to federal, state, or local politics, including elections and lobbying activities; includes advertising directly related to legislative and regulatory issues
Additional Note: TV ad spending includes broadcast TV (network, syndication, and spot) and cable TV, and excludes digital. Connected TV (CTV) ad spending includes digital advertising that appears on CTV devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; and excludes network-sold inventory from traditional linear TV and addressable TV advertising.
Methodology: 
Become a Client
Powerful data and analysis on nearly every digital topic.