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Industrial Industry
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Industrial includes the extraction of raw materials, the production of physical goods, the construction of infrastructure, and the movement, storage, and distribution of industrial outputs. Core areas include chemicals and plastics, heavy machinery production, logistics and transportation equipment, aerospace and defense manufacturing, electronics and semiconductors, industrial construction, utilities, freight, warehousing, commercial & waste services, factory automation, materials handling, building systems, and industrial supply and service providers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.