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Education & Government
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Education and government includes education and training, government organizations and education organizations. It encompasses public institutions, agencies, and organizations that provide civic administration, public services, and formal learning funded by taxpayers, public grants, or institutional support. Government coverage includes federal, state, provincial, and local bodies; legislative, executive, and regulatory agencies; public safety and justice organizations such as police, fire, EMS, courts, and correctional facilities; health and human services such as public health departments, social service agencies, and state-run hospitals; and infrastructure and transportation authorities. Education coverage includes K-12 schools, public and private school districts, charter schools, international schools, higher education institutions, community colleges, vocational and technical schools, graduate and research universities, early childhood education providers, adult and continuing education programs, workforce development organizations, libraries, museums, science centers, zoos and education technology providers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.